Every reporter Dong Tianyi every editor Sun Lei

Mercedes-Benz's determination to promote the electrified transformation has not changed.BaccaratperfectionWe actively embrace China's advantages in software development, sophisticated talents and supplier partners, and further strengthen research and development in China to make our products more in line with the needs of the Chinese market. " During the 2024 Beijing Auto Show, Tang Shikai, a member of the board of directors of Mercedes-Benz Group and in charge of Greater China, said in an interview with the Daily Economic News that Mercedes-Benz is innovating at the speed of China. Closer to the Chinese market, which is crucial to the successful development of its business in the future.

At the 2024 Beijing Auto Show, Mercedes-Benz (hereinafter referred to as Mercedes-Benz) unveiled 21 all-brand models with one global debut, seven Chinese debut and auto show debut, and eight all-brand models listed in China. Among them, the new Mercedes-Benz pure electric G-class off-road vehicle world debut, the new Mercedes-Benz G500 and the new Mercedes-AMG G 63 also debuted at the auto show.

With the new pure electric G-class off-road vehicle unveiled at this year's Beijing Auto Show, Mercedes-Benz officially realized the full-brand mass production of electric models. However, it should be noted that the pure electric model of the G-class off-road vehicle is not named "EQG", which leads to speculation that the series of pure electric products of Mercedes-Benz "EQ" may gradually fade out of sight.

"the new pure electric G-class off-road vehicle is not called 'EQG'' is just a small adjustment, EQ will still be one of our technology brands." Tang Shikai said that as more and more new energy models are unveiled, electrification will become the main driving force of Mercedes-Benz products. In the future, more models will be named models with "EQ technology" and will follow the naming logic of "pure electric G-class off-road vehicles".

Tang Shikai stressed that Mercedes-Benz's determination to promote the electrified transformation has never changed. It wants to provide customers with a variety of high-quality products and maintain Mercedes-Benz's consistent standards while being electrified. Mercedes-Benz's strategy is to continue to expand the lineup of electrified products and continue to increase investment in the field of electrification characterized by quality, comfort, safety and intelligence.

This is more specific in the Mercedes-Benz booth of this auto show. From the all-electric G-Class off-road vehicle to the new Mercedes-Maybach EQS all-electric SUV, from the CLA-class concept car to the new long-wheelbase plug-in hybrid E-Class, Mercedes-Benz's attitude towards the transformation, that is, to remain strategically focused while maintaining flexibility to balance the differences in demand between different markets.

"the growth and scale of the electric car market is indeed beyond imagination and is more dynamic than it was five years ago. But there are still differences between different market segments. The existing electric car market tends to be more entry-level, mainly below 250000 yuan, while there is no significant growth in the more high-end market segments. " Tang Shikai said that in the process of industry transformation, especially in the luxury car segment, fuel vehicles will continue to play an important role for some time.

As a symbol of Sino-German cooperation, Mercedes-Benz has continuously deepened its localization cooperation in recent years and accelerated the increase of the proportion of Chinese R & D team in the global system.

"China and Germany maintain good bilateral relations, and the two sides are important trading partners to each other. We very much support the deepening of Sino-German cooperation. China's automobile industry and the Chinese market are also very important to the German economic community. We will continue to invest in China." Tang Shikai said that in the current environment, Mercedes-Benz holds a positive attitude towards the development of Sino-German relations and retains confidence in this.

Data show that in the past five years, Mercedes-Benz has invested 10.5 billion yuan in R & D in China, mainly in cutting-edge R & D areas such as electrification and intelligence.