Special topicRealisticcarcrashsimulatorOutlook for Apple Q2 results: the decline in iPhone sales attracts attention

[global Financial Comprehensive report] under the background of the slowing down of iPhone salesRealisticcarcrashsimulatorApple is about to announce its second-quarter results after trading on Thursday. Previously, iPhone sales fell 19% this quarter, while former rival Huawei is gradually regaining its market position, according to Counterpoint Research.

In the face of several consecutive quarters of declining revenue in the Chinese market, Apple's key sales region, expectations for Apple's iPhone shipments and revenue in the second quarter are generally low. Specifically, revenue in the second quarter is expected to fall 28% from a year earlier.

Apple shares have fallen about 5 per cent so far this year and have been flat over the past 12 months, while Microsoft and Google have risen significantly by 25 per cent and 37 per cent respectively over the same period.

According to analysts' forecasts, Apple's earnings per share (EPS) will reach 1 in this quarter.Realisticcarcrashsimulator.50 US dollars, and revenue is expected to be 90.3 billion US dollars, equivalent to a 4% drop in revenue from the same period last year.Realisticcarcrashsimulator.75%. Of this total, iPhone revenue is expected to decline by about 10.8% to $45.75 billion, while iPad revenue is expected to decline by 11%. At the same time, analysts expect revenue from Mac and wearables to fall 5 per cent from a year earlier.

Despite the challenges, Apple also has some potential growth points this quarter. Service revenue is expected to grow 11% year-on-year to $23.28 billion. In addition, analysts expect gross margin to rise 5 percentage points year-on-year to 46.59%.

Notably, Apple is preparing for the Global developers Conference (WWDC) in June, when the latest version of the operating system is expected to be released and may announce how to integrate generative artificial intelligence into its products. Although Apple is relatively late in the field of generative artificial intelligence, the company has been actively acquiring artificial intelligence companies and building its own large language models.

Generative artificial intelligence is still a niche in the consumer market, but Apple has the opportunity to change that through its strong brand influence and technological prowess. However, in the face of current sales pressure, Apple first needs to achieve a stable profit performance.

As the upcoming results are announced, the market will keep a close eye on how Apple will respond to existing sales challenges and its future strategic layout in the field of artificial intelligence.